Marketo Fragments Explained: Best Use Cases for Education Industry
Marketo Fragments help marketers save time, stay consistent, and deliver personalized student experiences at scale. In this guide, we explain how fragments differ from snippets and tokens, and share real-world use cases for universities and colleges from campus-specific footers to dynamic course highlights and Open Day campaigns.
How to Use Marketo Tokens Smarter: 10 Practical Examples
Most marketers use Marketo tokens just for basic personalization, but they can do so much more. From dynamic CTAs and automated event updates to tokenized tracking links and speaker bios, here are 10 unique use cases that will save you time, reduce errors, and make your campaigns far more scalable.
How Smart Campaigns Make Marketo More Powerful?
Unlocking the Power of Marketo with Smart Campaigns Marketing automation platforms are only as effective as the strategies and tools we use within them. ForRead More
Why Data Hygiene is Critical for Marketo Success?
In the fast-paced world of marketing automation, tools like Adobe Marketo Engage are only as powerful as the data you feed into them. You canRead More
Unlocking Growth with AI: Personalisation Strategies for Future
As organisations prepare for 2025-2026, the integration of artificial intelligence (AI) and predictive analytics is redefining how businesses grow, engage customers, and optimise marketing strategies.Read More
Brains and Logic: Building Hybrid Systems That Just Work
In today’s fast-paced digital world, businesses and developers are constantly looking for ways to build smarter, faster, and more efficient systems. While Artificial Intelligence (AI)Read More
The AI revolution is here and it makes humans matter more!
In a world that’s fast embracing artificial intelligence (AI), it’s easy to imagine a not-so-distant future where every company from a local bakery to aRead More
Prompt Engineering for Marketers: The Skill You Didn’t Know You Needed
In the age of AI, everyone talks about automation, efficiency, and productivity but there’s a hidden skill sitting at the core of it all: PromptRead More
Simplifying Martech Automation Platforms Choices
Marketo vs Salesforce Marketing Cloud vs Pardot vs HubSpot In today’s fast-paced digital landscape, selecting the right marketing automation platform can significantly impact your organisation’sRead More
Marketing Simplified: The 4Ws Approach
In the dynamic world of marketing, a well structured strategy is essential to achieving success across all channels. The 4Ws of marketing – Who, What,Read More